SuertePlay · Sportsbook + Casino
An iGaming franchise from experts with 10+ years in betting and gaming
Franchisees own a stake in a sportsbook and casino operator in one of 10 fast-growing markets across Latin America and Africa.
Launch→Scale→Exit to a global operator→↻ New cycle
Major operators are quick to acquire small local brands. So instead of spending 10 years building a giant, SuertePlay runs a short 3-year cycle and repeats it.
3 yearsfrom launch to exit
30+iGaming projects
10markets in the playbook
+258%return on capital per cycle in the base case
Why now
Betting and gaming in Latin America and Africa today are where Europe and the CIS were 15 years ago
Legalization, a fast-growing player base, the first strong local brands. This is the same stage after which European and CIS markets grew into a large regulated industry.
Latin America
$13B+online betting and casino market, 2025
+18%annual market growth through 2028
Africa
$5.2Bregulated online market, 2025
+12%annual market growth through 2031
Latin America by country, $B per year
Markets are moving out of the grey zone
2016Colombia
first license in the region
first license in the region
2024Peru
online licenses from MINCETUR
online licenses from MINCETUR
2025Brazil
federal market, 79 licensed operators
federal market, 79 licensed operators
2026+Chile
bill in the Senate
bill in the Senate
Latin America: sum of the 5 markets in the chart; growth is a Vixio forecast. Africa: market size from Gaming Compliance International (2025), growth is a Vixio forecast. Countries: Brazil's Secretariat of Prizes and Bets (SPA), NEXT.io, Blask, SOFTSWISS, H2 Gambling Capital. Licensing: MINCETUR, Coljuegos, Chilean Senate.
The team behind the franchise
Track record: 10+ years in iGaming and fintech
Fonbet · 1xBet and more30+
iGaming projects
Player acquisition for some of the world's largest gaming brands.
T-Bank55M+
bank customers
Built customer-facing apps and anti-fraud at one of the largest digital banks.
Cointelegraph$1.5M
in franchise deals
Sold franchises of the leading crypto and web3 media outlet across international markets.
UAE · EU · USA6+
companies set up
Incorporation, banking and licensing in 3 jurisdictions.
T-Bank: 55.7M customers as of the end of June 2026.
What the franchise includes
The partner invests the capital. SuertePlay runs the launch, growth and day-to-day operations
Every area is run by a real team with years of industry experience.
Marketing
- Proven channel playbook with known cost per player
- Affiliate networks, influencers, sports sponsorships
- CRM reactivation and retention
- Media buying at cost
Platform and product
- Sportsbook and casino in one account and one wallet
- Pre-match and live betting, slots, live casino
- CRM, bonuses, VIP program
- Local language and payment methods
Licensing and legal entity
- Local entity and bank accounts
- Licensing and compliance
- Tax structuring
Payments and payouts
- Local e-wallets and cards
- Payouts in minutes
- Payment routing for high deposit approval rates
Anti-fraud and KYC
- Risk scoring for every player
- Protection against multi-accounting and bonus abuse
- AML monitoring of deposits and withdrawals
Transparency for the partner
- Dashboard: deposits, GGR, cohorts, cost per player
- Monthly reporting
- Exit-ready from day one
Franchise model
One market, one cycle: 3 years from launch to exit
Partner$2.7–12Mcapital and equity in the operator
SuertePlayLaunch and managementall 6 business areas, turnkey
Partner incomeDividends + exitdividends paid quarterly
Month 0Investment
Months 1–3Entity, license, launch
Months 11–13Break-even and first dividends
Month 36Sale to a global operator
NextNew cycle in the same market
Potential acquirers
Global groups that enter the region by acquiring local brands
FlutterEntainBetssonSuper GroupCodere Online
Examples of active acquirers in the marketFranchise by market
10 markets in the playbook
S$2.7M
Peru · Chile · Kenya · Ghana
M$5.5M
Colombia · Argentina · Nigeria · South Africa
L$12M
Brazil · Mexico
Franchise price per market. One partner per market.
Franchise returns
What the franchise owner earns
1
Dividendsfrom break-even, paid quarterly
2
Exit: the main returnafter 3 years, to a global operator
3
Bottom lineaverage annual ROI per cycle
Downside1.48x MOIC
Base3.58x MOIC
Upside6.28x MOIC
Franchise
Scenario
Time to exit
ROI 24%average per year
over 2 years · IRR 21%
over 2 years · IRR 21%
Partner dividends at target capacity$0.17M / yr
- First payoutMonth 17
- Total before exit$0.17M
Partner exit proceeds$3.81M
- Invested$2.7M
- ExitMonth 24
Total to partner$3.98M+$1.28M · 1.48x MOIC
ROI 19%average per year
over 2.5 years · IRR 17%
over 2.5 years · IRR 17%
Partner dividends at target capacity$0.17M / yr
- First payoutMonth 21
- Total before exit$0.17M
Partner exit proceeds$3.81M
- Invested$2.7M
- ExitMonth 30
Total to partner$3.98M+$1.28M · 1.48x MOIC
ROI 16%average per year
over 3 years · IRR 14%
over 3 years · IRR 14%
Partner dividends at target capacity$0.17M / yr
- First payoutMonth 25
- Total before exit$0.17M
Partner exit proceeds$3.81M
- Invested$2.7M
- ExitMonth 36
Total to partner$3.98M+$1.28M · 1.48x MOIC
ROI 129%average per year
over 2 years · IRR 90%
over 2 years · IRR 90%
Partner dividends at target capacity$0.51M / yr
- First payoutMonth 9
- Total before exit$0.7M
Partner exit proceeds$8.97M
- Invested$2.7M
- ExitMonth 24
Total to partner$9.66M+$6.96M · 3.58x MOIC
ROI 103%average per year
over 2.5 years · IRR 67%
over 2.5 years · IRR 67%
Partner dividends at target capacity$0.51M / yr
- First payoutMonth 11
- Total before exit$0.7M
Partner exit proceeds$8.97M
- Invested$2.7M
- ExitMonth 30
Total to partner$9.66M+$6.96M · 3.58x MOIC
ROI 86%average per year
over 3 years · IRR 53%
over 3 years · IRR 53%
Partner dividends at target capacity$0.51M / yr
- First payoutMonth 13
- Total before exit$0.7M
Partner exit proceeds$8.97M
- Invested$2.7M
- ExitMonth 36
Total to partner$9.66M+$6.96M · 3.58x MOIC
ROI 264%average per year
over 2 years · IRR 154%
over 2 years · IRR 154%
Partner dividends at target capacity$0.94M / yr
- First payoutMonth 5
- Total before exit$1.41M
Partner exit proceeds$15.6M
- Invested$2.7M
- ExitMonth 24
Total to partner$17M+$14.3M · 6.28x MOIC
ROI 211%average per year
over 2.5 years · IRR 111%
over 2.5 years · IRR 111%
Partner dividends at target capacity$0.94M / yr
- First payoutMonth 6
- Total before exit$1.41M
Partner exit proceeds$15.6M
- Invested$2.7M
- ExitMonth 30
Total to partner$17M+$14.3M · 6.28x MOIC
ROI 176%average per year
over 3 years · IRR 86%
over 3 years · IRR 86%
Partner dividends at target capacity$0.94M / yr
- First payoutMonth 7
- Total before exit$1.41M
Partner exit proceeds$15.6M
- Invested$2.7M
- ExitMonth 36
Total to partner$17M+$14.3M · 6.28x MOIC
ROI 24%average per year
over 2 years · IRR 21%
over 2 years · IRR 21%
Partner dividends at target capacity$0.36M / yr
- First payoutMonth 17
- Total before exit$0.36M
Partner exit proceeds$7.76M
- Invested$5.5M
- ExitMonth 24
Total to partner$8.12M+$2.62M · 1.48x MOIC
ROI 19%average per year
over 2.5 years · IRR 17%
over 2.5 years · IRR 17%
Partner dividends at target capacity$0.36M / yr
- First payoutMonth 21
- Total before exit$0.36M
Partner exit proceeds$7.76M
- Invested$5.5M
- ExitMonth 30
Total to partner$8.12M+$2.62M · 1.48x MOIC
ROI 16%average per year
over 3 years · IRR 14%
over 3 years · IRR 14%
Partner dividends at target capacity$0.36M / yr
- First payoutMonth 25
- Total before exit$0.36M
Partner exit proceeds$7.76M
- Invested$5.5M
- ExitMonth 36
Total to partner$8.12M+$2.62M · 1.48x MOIC
ROI 129%average per year
over 2 years · IRR 90%
over 2 years · IRR 90%
Partner dividends at target capacity$1.04M / yr
- First payoutMonth 9
- Total before exit$1.42M
Partner exit proceeds$18.3M
- Invested$5.5M
- ExitMonth 24
Total to partner$19.7M+$14.2M · 3.58x MOIC
ROI 103%average per year
over 2.5 years · IRR 67%
over 2.5 years · IRR 67%
Partner dividends at target capacity$1.04M / yr
- First payoutMonth 11
- Total before exit$1.42M
Partner exit proceeds$18.3M
- Invested$5.5M
- ExitMonth 30
Total to partner$19.7M+$14.2M · 3.58x MOIC
ROI 86%average per year
over 3 years · IRR 53%
over 3 years · IRR 53%
Partner dividends at target capacity$1.04M / yr
- First payoutMonth 13
- Total before exit$1.42M
Partner exit proceeds$18.3M
- Invested$5.5M
- ExitMonth 36
Total to partner$19.7M+$14.2M · 3.58x MOIC
ROI 264%average per year
over 2 years · IRR 154%
over 2 years · IRR 154%
Partner dividends at target capacity$1.91M / yr
- First payoutMonth 5
- Total before exit$2.86M
Partner exit proceeds$31.7M
- Invested$5.5M
- ExitMonth 24
Total to partner$34.5M+$29M · 6.28x MOIC
ROI 211%average per year
over 2.5 years · IRR 111%
over 2.5 years · IRR 111%
Partner dividends at target capacity$1.91M / yr
- First payoutMonth 6
- Total before exit$2.86M
Partner exit proceeds$31.7M
- Invested$5.5M
- ExitMonth 30
Total to partner$34.5M+$29M · 6.28x MOIC
ROI 176%average per year
over 3 years · IRR 86%
over 3 years · IRR 86%
Partner dividends at target capacity$1.91M / yr
- First payoutMonth 7
- Total before exit$2.86M
Partner exit proceeds$31.7M
- Invested$5.5M
- ExitMonth 36
Total to partner$34.5M+$29M · 6.28x MOIC
ROI 24%average per year
over 2 years · IRR 21%
over 2 years · IRR 21%
Partner dividends at target capacity$0.78M / yr
- First payoutMonth 17
- Total before exit$0.78M
Partner exit proceeds$16.9M
- Invested$12M
- ExitMonth 24
Total to partner$17.7M+$5.71M · 1.48x MOIC
ROI 19%average per year
over 2.5 years · IRR 17%
over 2.5 years · IRR 17%
Partner dividends at target capacity$0.78M / yr
- First payoutMonth 21
- Total before exit$0.78M
Partner exit proceeds$16.9M
- Invested$12M
- ExitMonth 30
Total to partner$17.7M+$5.71M · 1.48x MOIC
ROI 16%average per year
over 3 years · IRR 14%
over 3 years · IRR 14%
Partner dividends at target capacity$0.78M / yr
- First payoutMonth 25
- Total before exit$0.78M
Partner exit proceeds$16.9M
- Invested$12M
- ExitMonth 36
Total to partner$17.7M+$5.71M · 1.48x MOIC
ROI 129%average per year
over 2 years · IRR 90%
over 2 years · IRR 90%
Partner dividends at target capacity$2.26M / yr
- First payoutMonth 9
- Total before exit$3.09M
Partner exit proceeds$39.9M
- Invested$12M
- ExitMonth 24
Total to partner$42.9M+$30.9M · 3.58x MOIC
ROI 103%average per year
over 2.5 years · IRR 67%
over 2.5 years · IRR 67%
Partner dividends at target capacity$2.26M / yr
- First payoutMonth 11
- Total before exit$3.09M
Partner exit proceeds$39.9M
- Invested$12M
- ExitMonth 30
Total to partner$42.9M+$30.9M · 3.58x MOIC
ROI 86%average per year
over 3 years · IRR 53%
over 3 years · IRR 53%
Partner dividends at target capacity$2.26M / yr
- First payoutMonth 13
- Total before exit$3.09M
Partner exit proceeds$39.9M
- Invested$12M
- ExitMonth 36
Total to partner$42.9M+$30.9M · 3.58x MOIC
ROI 264%average per year
over 2 years · IRR 154%
over 2 years · IRR 154%
Partner dividends at target capacity$4.16M / yr
- First payoutMonth 5
- Total before exit$6.25M
Partner exit proceeds$69.1M
- Invested$12M
- ExitMonth 24
Total to partner$75.4M+$63.4M · 6.28x MOIC
ROI 211%average per year
over 2.5 years · IRR 111%
over 2.5 years · IRR 111%
Partner dividends at target capacity$4.16M / yr
- First payoutMonth 6
- Total before exit$6.25M
Partner exit proceeds$69.1M
- Invested$12M
- ExitMonth 30
Total to partner$75.4M+$63.4M · 6.28x MOIC
ROI 176%average per year
over 3 years · IRR 86%
over 3 years · IRR 86%
Partner dividends at target capacity$4.16M / yr
- First payoutMonth 7
- Total before exit$6.25M
Partner exit proceeds$69.1M
- Invested$12M
- ExitMonth 36
Total to partner$75.4M+$63.4M · 6.28x MOIC
Annual ROI = profit ÷ investment ÷ years. IRR accounts for compounding. Exit value and dividends follow the financial model; a shorter term means targets are reached sooner. Based on the S-market model; M and L are scaled to the ticket size. Projections, not guarantees.